Dr. Echchaibi, an Edward Murrow Award winner for teaching excellence, specializes on identity politics among young Muslims, with a substantial focus on Muslim youth in the diaspora in non-Muslim majority countries.
He is a frequent contributor to The Guardian, USA Today, Salon, and the Huffington Post in addition to numerous academic and scholarly journals. He is awaiting the publication of his most recent book, Unmosquing Islam: Muslim Media and Alternative Modernity.
Drawing from multidisciplinary theoretical literature in sociology, history anthropology, media studies and religious studies he analyzes Muslim response to global popular culture, especially in the media.